The two companies will also "co-create virtual reality and gaming experiences, and co-produce events, among other opportunities."
As part of the partnership, Hyundai will promote its vision of "human-centered future mobility" that has been showcased in a variety of mobility vehicle concepts such as the Elevate walking car concept and the PAV (Personal Aerial Vehicle) air taxi concept built in partnership with Uber. These concepts may not enter production, but at least they could potentially be brought to life in Hollywood.
"This strategic partnership with Sony Pictures will allow customers to understand and experience our human-centered future mobility vision through innovative vehicles and technologies, illuminating a way forward for transforming how we move, interact, and design our lives for optimal benefits. We will offer various ways to inspire our customers and movie fans around the globe," said Wonhong Cho, Executive Vice President and Chief Marketing Officer of Hyundai Motor.
[ad_2]
Source link