This is a particular billboard, and it's not the advert itself that is iconic but rather the fact that its been around for nearly three decades. The advert is for 1993 Toyota Supra, and it resurfaces once or twice a year as a modern billboard advert is removed and a replacement stuck on its place. For a short time, while an advert is being changed, people traveling on 101 Highway in San Francisco get to see this time capsule, and, for a moment, feel like they're back in the 1990s.
Amazingly, the advert was originally painted on the billboard by an artist before printed vinyl sheets became the norm. It would have cost the owner to paint over the Supra advert, so, instead, the company simply pastes new vinyl ads over it. As a result, the original advert is only on view for around six hours a year. For the rest of the time, it's protected by direct sunlight. That means it should be around for many more decades to come.
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