Over the past several weeks, Nissan has been providing more details regarding its revitalization plan with North America playing a vital role. The Renault-Nissan-Mitsubishi alliance is definitely remaining intact, but Nissan has been designated the leader in our neck of the woods, which makes sense given that Renault has no presence here. As for Mitsubishi, it's the smallest of the three and we already learned its future in the European market is uncertain.
Today, Automotive News has learned that despite increased sales in the US, Mitsubishi is likely to reduce its American market efforts. Instead, Mitsubishi will continue to focus its efforts in regions where it has solid momentum, specifically Southeast Asia and Oceania. It also plans to develop more trucks, SUVs, and vans for those markets because of their established popularity.
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