The wait for the all-new Land Rover Defender is finally over. The reborn SUV debuted last September and the automaker had a production plan all ready to go to satisfy what was expected to be huge demand. Fast forward to today and the demand is there but the product isn't. It doesn't take a rocket scientist to figure this one out.
Automotive News reports that following an eight-week shutdown due to the coronavirus pandemic, the JLR factory in Slovakia is finally cranking out new Defenders but demand is already higher than current dealership inventories. The first US market Defenders, estimated to be only "several hundred," arrived just last week but the factory is also building the SUV for over 100 other markets. Land Rover has since confirmed Defender supply will be short all summer at its 188 US dealers.
"While the plant was shut down for Covid-19 and production was impacted, every effort is being made to ramp up production throughout the summer to meet demand," said spokesman Joe Stauble.
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