The flagship Range Rover, of which the next-gen is also on its way, is also a strong seller. And then there's the reborn Land Rover Defender. Dealer inventory is already low despite huge demand. The reason? JLR's plants were shut down for two months because you know why.
"Supplies will be somewhat constrained over the next couple of months," Eberhardt added. "We were down and we are now ramping up slowly. We'll do our best, but I think we will be inventory challenged in the near-term future for sure."
As Jaguar gets back into gear, it'll be Land Rover holding down the financial fort, if you will. On the plus side, because of SUV popularity, there are plenty of Jaguar sedans and F-Types on dealership lots. "On the sedan and sports car side, because of the shift in the marketplace, we definitely have good inventory coverage at the moment."
Above all, however, Eberhardt remains firm that battery electrification will be "the powertrain of choice for performance brands," Jaguar included.
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