Ford says there are three Build Wild principles: Extreme Durability Testing, Wild Capability, and Innovative Design. Ford has essentially created a new off-roading sub-brand with four so-called Bronco Off-Rodeos, aka driving schools, each offering "off-roading and outdoor adventure playgrounds" aimed at drivers for all levels of experience. Their location will be announced at a later date but are scheduled to begin next year.
There will also be something called Bronco Nation, an online community dedicated to - you guessed it - the Bronco brand and outdoor enthusiasts. Ford says it'll be an independent entity not run by the automaker, but there'll definitely be an association. And, of course, there'll be Bronco merchandise (and lots of it), ranging from remote control cars to Ford-licensed apparel, all available on Amazon.
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