"We want to appeal to people that are not necessarily familiar with the automotive sector and our products, but are attracted by other aspects of our brand such as design, technology, and sustainability," explained Pietro Innocente, Porsche Italia's CEO.
The concept store features a number of oversized digital screens both inside and outside, whereby visitors can get more insight into the history of Porsche or access more specific information if they're intending to purchase a new vehicle. So-called Porsche Experts will welcome visitors and focus not only on providing information, but also on hospitality.
[ad_2]
Source link