Demand for the 2021 Ford Bronco will be extremely high, so Ford is going to receive a huge number of reservations as soon as the off-roader debuts online. Ford expects to sell as many as 200,000 units of the Bronco range annually.
The ordering process is also expected to follow the Mach-E's reservation system, allowing the reservation holder to select a preferred Ford dealer. Reservations will then be converted to orders at a later date when the order books open. At this stage, the reservation holder will be able to confirm their chosen dealer, negotiate a price, and configure options for their Bronco.
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